Advertisement Ideas

Although this advertisement contains ethos and logos as well, the use of pathos overwhelms the target audience by pointedly showing that they know the discomfort and pain that comes along with being "hooked", and that they are there to help.

This advertisement certainly uses pathos to appeal to friendship and relationships, but it also uses logos (although faulty) to suggest to the reader that by using the Palm, you are instantly connected and always "in the loop" with friends and family.

This advertisement uses ethos, or the credibility of the Nikon name, to assure the audience that with this brand of camera, anything is possible, even finding ghosts in your pictures.